There is a delicate art and science to promoting your ads.

For example, we always avoid overly promoting the same ad to the same people because it causes ad exhaustion where not only do they stop noticing it, but eventually the ad becomes a nuisance.

So based on your Marketing Budget, we will either create more ads that get promoted to more people, or promote your ad to the same smaller group of people, less frequently, so it continues to generate their attention until they eventually contact you.