What is an ad funnel?

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We use Facebook ads for all of our clients. One of the main reasons Facebook ads are so effective is because they target specific people with specific ads based on their online behavior.

This approach is known as an "ad funnel."

Ad Funnel: A model describing the various stages of a prospect's journey from the first interaction with your brand to the ultimate goal: conversion. Conversion rate optimization is about moving people through your marketing funnel, turning them from prospects into raving, repeat customers.

We create 3 types of Facebook ads for you. Each ad is meant to target your potential customers based on their online activity, and whether or not they have interacted with your ads in the past. After all, you wouldn't want a stranger seeing the same ad as someone who is considering contacting your company.

Learn more by examining the infographic below.